If you need more requests, you can buy a paid subscription. Another proven service with free options is Keys.so. To see the specifics, you need to register. We enter the address of your site in the search bar on the main page and get statistics on the visibility of our site, the coverage of keywords and the number of queries in the top. We scroll below and see very valuable data on competitors: their list, top pages, keywords, etc. You can save the names of the sites right away, but don’t rush to close the page - we’ll return to the results of the Keys.so check in step 5. Stage 2. Selecting platforms for promotion From past checks, we have already understood which competitors actively place context on Yandex search and use SEO optimization.
But what about other channels? What kind of traffic Email Marketing List comes to them from social networks? Do they launch a target? Or maybe they actively sell using email newsletters? Let's check. What we analyze: what marketing channels competitors use to attract customers. Why : To complement and expand your marketing strategy. In some cases, to reduce it if you have too many advertising channels and not all of them are effective. How : you can use the SimilarWeb service . Enter the address of the competitor’s website into the search bar on the main page, click “Search”, and then “Marketing Channels”. And we see a diagram of the percentage of traffic from different channels, as well as a brief analysis.
For comparison above, you can “Add for comparison” your own or other sites. Stage 3. Collecting semantics, grouping queries What we analyze: for what queries competitors advance in search and provide paid advertising. Why : to form or expand your own semantic core for promotion. How : the services that we have already discussed (the same Keys.so) and more specialized ones, aimed only at paid advertising, will help here. One of them is “Words and Ads of Competitors” from click.ru. You can upload the addresses of sites collected at stage 1 into it as a list or in XLSX format. You can add negative keywords (which you don't need to search for).
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