Website owners of commercial companies can often observe the following picture - for some requests, the site is in 10-20 positions. At the same time, all pages are optimized, the texts are unique, understandable and informative, the site is made for people. But something is missing. Are you familiar? In this case, it is time to work on external optimization. We will talk about what link promotion is. When are they needed and when can they be dispensed with? We will describe the process of buying the right links, as well as the requirements for verification. For those who are ready to share the article on social networks, we have prepared a bonus - Instructions for checking the quality of purchased links and managing them . Links in SEO.
Start do you need to promote links Back in 2007, at the dawn of SEO , optimization work was based solely on purchased links. At first there were paid runs on XRumer directories, then the first link exchanges appeared. The market grew and developed, everyone and sundry began to parasitize on the “link” boom. Link aggregators, who were intermediaries of intermediaries, bought them from existing exchanges Slovenia Phone Number List under the sauce of a “unique selection algorithm”. This has led search engines to actively penalize websites for link abuse. Buying from the assembly line has become a painstaking work based on deep analysis. The number of purchased links has decreased by an order of magnitude, and their quality has come to the fore. Are links necessary in 2016? How to check links Relying only on links today is wrong.
How wrong it is to think that the desired effect of the promotion will be achieved without changes in the site itself. In some subjects, you can do without them. At the forefront now is work on the content of the site ( internal optimization ). For our projects, we adhere to the rule that work on links should not take more than 20% of all work. The era of link promotion is over. Buying and selecting links has become one of the possible stages of optimization work. Which is not even in the top 10 now. However, links are needed in some projects and in some cases. Below is an example of buying links and the appearance of 7 requests in the TOP-10 in a few weeks. Preliminary optimization was made more than 3 months ago and did not bring much results.
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