Case 7 steps to save traffic when updating the site

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For whom it will be useful Heads of companies for which the Internet is one of the important sources of appeals. Who plan to update the site in the near future. Why did we decide to write this article? The first time we made a mistake ourselves. Forgot to generate a new sitemap (site map) on the online store after the update. Reminds us of the owner of the site. After that, several mandatory items were added to the development checklist, and the manager was reprimanded. For the second time, a customer contacted us with a complete lack of traffic after he made a “redesign” in one web studio. We waved our hands and swore to ourselves. Four months returned the traffic to the place.


For the third time we found that when connecting the https version of the site, Yandex can reset the TIC. After that, we decided to write a technology for properly updating a working site. We designed it in the form of a case, because we took a specific work task and a live client as a basis. We do not want to say that we are white and fluffy, and everyone else is black and prickly. Not! We want to protect you Vietnam Phone Number List from the mistakes that we made and observe d ourselves. Knights of the white optimization The knight of white optimization is coming to save your traffic. Where is the money here? The number of applications to your company depends on attendance. Therefore, when updating the site, it is important not only to maintain, but also to increase search traffic.



If you start losing visitors a week, your sales team will feel fewer calls and leads. In a few weeks, sales will drop and you'll be in over your head. We also know the next step - to increase the contextual advertising budget in an attempt to return the demand curve to the place. In order not to lose money twice - on sales and contextual budgets - you need to take care of maintaining optimization. True story : once a web studio updated the site of a car service. There was a forum of car owners. No one took care of saving the addresses of the forum pages and people from search engines stopped going to the forum. The number of applications for car service fell several times. Recipe for double spending Step-by-step optimization saving algorithm The case is made in the form of a step-by-step instruction.