Microsoft Partners With Walmart an Alliance That Will Compete on Two Courts Against Amazon

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Much is said that e-commerce can be one of the most important levers to boost the retail sector, one in which few brands have understood and adapted to changes in consumers and, where the biggest battle is centers Walmart and Amazon. Much is said that e-commerce can be one of the most important levers to boost the retail sector, one in which few brands have understood and adapted to changes in consumers and, where the biggest battle is centers Walmart and Amazon. We have already talked on previous occasions about how it is that companies seek to grow (and why not, dominate) in the native sector of the other: Amazon in the physical retail sector and, in response, Walmart implements an ambitious strategy to grow in e- commerce. During 2017 alone, global e-retail sales are estimated to have reached $2.3 trillion, according to projected data from Statista.

We know, the Seattle giant has broken into physical retail SMS Marketing Service through various actions and strategies, highlighting its Amazon GO store , a point of sale concept without cash registers and that allows you to make purchases just by using an app and an Amazon account. , this has prompted a response from many physical retailers like Walmart. In fact, the retailer has an important strategy focused on e-commerce and, as part of it, an alliance with Microsoft was confirmed for the development of artificial intelligence focused on the retail sector and cloud services. According to the information disclosed this Monday, this association will give the next five years and will seek to take advantage of some tools and solutions that the Redmond company already offers, such as Azure and Microsoft 365 to make it easier for Walmart customers to make purchases.



In this way, both companies will seek to compete better with Amazon, since on the one hand Microsoft will strengthen its presence in cloud services, one of its main business divisions. On the other hand, Walmart counters with technological resources that enhance its services in e-commerce, an area to which it has bet as one of its strong arms, in fact during 2017 its income from electronic commerce amounted to 11 thousand 500 million dollars, a growth of 44 percent compared to 2016. Without a doubt, e-commerce focused on retail is an area of ​​opportunity that many companies in the sector and technology seek to take advantage of. Google, for example, is another that has reinforced its range of solutions and tools aimed at retail brands and brand manufacturers.