7 tips for using pop-ups without hurting your SEO Posted: 2020-12-10 Raster to Vector Conversion To use or not to use pop-ups? That is the question. Specifically, it's the question that's been on the minds of many SEO experts since January, when Google began deprecating intrusive pop-up ads and other intrusive interstitials that could diminish the experience of mobile users. Of course, pop-up advertising works. Raster to Vector Conversion The average conversion rate for high-performing pop-ups is 9.28%. Heck, a little over a year ago I wrote an article about pop-up goals and how to get more people to click on your content.
Understandably, many companies are loath to Raster to Vector Conversion lose such an important part of their funnel. So if you can't afford to lose the interstitials entirely but don't want to face a penalty from Google, what do you do? Here are seven tips that will help you use pop-ups wisely without risking your SEO. 1. Understand which interstitials are prohibited Google's mobile interstitial penalty specifically targets intrusive interstitials. Note that "interstitial" is a general term that can be broadly applied to most popups, overlays, Raster to Vector Conversion and modals, but not all interstitials are considered equally intrusive. Advertising Continue reading below Typically, if your interstitials are spammy, hard to ignore,
or diminish your users' experience, your mobile page may be devalued . And, since Google's indexing is now mobile-focused, it can hurt your positions in the SERPs more than you might think. Raster to Vector Conversion Here are examples of interstitials that make your content less accessible: Pop-ups covering content that users are forced to close to continue reading. Standalone interstitials that must be skipped before users can access your content. Misleading layouts where the part above the fold looks like an interstitial. You should also avoid ads that Google doesn't like that have been penalized in the past, including: Classic interstitial ads and splash ads that interrupt users as they navigate between pages and/or before they reach your homepage. New pop-ups that open when a user clicks on your page. Welcome mats, new pop-ups and other intrusive advertisements. Raster to Vector Conversion Overlay hard-to-close modals and/or easily redirect visitors who accidentally click on them. Lightbox ads and intrusive pop-ups. intrusive interstitial
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