Building a successful email marketing program and B2B Email List improving ROI takes time. Above all, though, it takes consistency in both your content quality and sending rhythm. Again, inbox providers are the ones who determine where your emails go – the Inbox, the spam folder, or nowhere at all. An erratic sending behavior is B2B Email List a red flag and will affect your deliverability and open rates.
On the other hand, sending your emails on the B2B Email List same day (and even at the same time) promotes better inbox placement and higher overall engagement. That’s because: you’re not taking inbox providers by surprise. They know what to expect from you and they trust you. Therefore, they deliver your emails. the same applies to the people in B2B Email List your list.
They know you email them once a week (or twice a month) and they make a habit out of B2B Email List clicking on your subject lines. So, set a schedule for your emails and stick to it. You’ll see your open rates increasing and, also, the rest of your metrics will improve. As an B2B Email List email sender, being predictable is always beneficial. Does your copy need a revamp? Your email list is up-to-date. Also, you’re sending your emails regularly.
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