How to Deal with a Digital Marketing Crisis

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pujamonidas99
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Joined: Tue Jan 03, 2023 4:43 am

How to Deal with a Digital Marketing Crisis

Post by pujamonidas99 »

Crises occur in any type of business and in any type of format, however, as technology has advanced, so have the ways in which people file a complaint and, fortunately for users, unfortunately for brands, a complaint can turn into a crisis faster than we imagine. Different internet sites and social networks, mainly, are important for a brand to position itself in the minds of users, so they can learn about its services, products, prices, etc. Another thing that we, as users, can learn about brands is what people think of them, but this is also where the problems begin. A crisis in digital marketing can be caused by a bad comment, a bad product, mismanagement of the image, among other things, and it can be a single person who triggers a major crisis.

5 steps to deal with a crisis identify where the comments came from. Was it one person or a group of more people? What is your friend/follower base? Do you have mentions? All these questions can help you to review in detail the origin of the crisis in order to manage it. Check what time and where it all started. The time and the network in which the Industry Email List crisis was triggered is very important to know how to handle it properly, here you will be able to measure the scope that the conversation has and could have. Define well when it is a crisis and when it is not. A small account, having a post without many comments, is unlikely to become a major crisis.

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We can deal directly with the person who triggered the whole thing, however it is important to monitor the behavior of the post. If the post was made by an account with many followers and is having a significant following and number of comments, we can classify it as a crisis. Activate listening processes. The monitoring process must be done with specialized listening tools, so that in this way we can identify the sentiment and number of comments that the possible crisis will generate. Define actions by the brand. Depending on the crisis that is occurring, the brand must define the action plan that must be taken, which can be publishing a statement delimiting or even apologizing, reaching an agreement with the affected person or, although it is not ideal, saving silence in any possible situation.
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