Nclud Created An Ad Campaign Ghost Mannequin Effect

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shammi5959
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Joined: Mon May 16, 2022 5:09 am

Nclud Created An Ad Campaign Ghost Mannequin Effect

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The campaign called for creating banner ads and metro ads for aws – both mediums with notoriously low engagement rates. Nclud needed to develop an ad that could catch the attention easily and encourage click-through and sign-up from even the most distracted users. The team developed an integrated Ghost Mannequin Effect campaign using amazon’s amazing case studies as the focal point to grab attention and entice the targeted audience to learn more. Nclud then thought deeply about the average beltway it decision-maker — Ghost Mannequin Effect interviewing dozens and surveying, even more, to back up any hypotheses they had. Nclud chose a travel theme inspired by vintage travel posters and developed the tagline “wish you were here” to provide contrast to the daily grind of often mundane government it work.

Sketches-by-multiple-team-members-amazon-nclud Ghost Mannequin Effect initial sketches by multiple team members let them explore ideas quickly and cost-effectively before deciding on a campaign theme. From the start, “wish you were here” resonated with the team. Concepts-from-minimalism-to-retrofuturism-amazon-nclud initial concepts from minimalism to retrofuturism. The team was careful to use user Ghost Mannequin Effect testing data over personal preference when selecting directions to present to aws. Design a seamless multiple-medium experience the team knew they needed to design an experience that would translate across multiple mediums. Nclud explored styles and themes such as retrofuturism and modernism, but ultimately felt they would not grab the attention of the target audiences.

After many rounds of internal revisions, they Ghost Mannequin Effect chose simple, bold, high contrast colors nclud thought would translate well in both online and print ads, fit in with the theme of their tagline, and message as well as successfully attract attention of the desired audience.Toshiba’s facebook page has grown by more than 5,000% and instagram account by more than 300%. The brand’s google display banners saw a total of 3,239,754 impressions while its microsite garnered more than 12,000 page views and 3,000 clicks. The Ghost Mannequin Effect press event also generated coverage that saw an estimated reach of 6,981,900. All of which have ultimately contributed to a 20% sales growth for the year.
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