Cancer research uk is the world’s largest independent funder of cancer research with the vision to bring forward the day when all cancers are cured. They appointed impression in early 2019 and impression has been working together since to manage their paid search activity and to work collaboratively Photo Restoration Service with their internal marketing teams and external agencies responsible for the management of other marketing channels. The challenge there are multiple cruk ppc accounts all with different aims and objectives. Photo Restoration Service Each marketing team has varying kpis that change year-on-year, from lead generation to donations and e-commerce purchasing.
Throughout the covid period, impression worked with all of the Photo Restoration Service marketing teams at cancer research uk to meet the changing audience need – marketing the right message and the right product to the right audiences. Impression was tasked with ensuring cruk Photo Restoration Service audiences could find the health information that they needed as well as developing a contingency plan. This contingency plan allowed cruk to reduce spend in lower-performing areas, focus on maximizing higher-performing products and align the strategy with the messaging and timing of atl’s ‘appeal’ activity. In-house marketing teams and various agencies work together to achieve wider business goals: donation revenue fundraising pack downloads legacies referrals and will guide downloads weekly lottery revenue stand up to cancer revenue and sign ups online
Walk all over cancer race for life sign ups sport Photo Restoration Service sign-ups eg. Half marathons volunteer sign-ups donate in memory tribute pages the strategy 1. Implementing new account structures and campaign consolidation their first step was to restructure campaigns to be more data-dense and consolidated to allow for easier management when there are so many other things to consider as well as more Photo Restoration Service efficient management through sa360 bidding strategies. Integration with atl activity and consideration of budget new account structures allow for more control over ad messaging and keywords being prioritized. This was crucial for their Photo Restoration Service alignment with tv, radio, and social as it ensured consistent messaging for those interacting with “above the line” targeting, activity ran on tv, radio, vod, digital audio,
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