Their awards programs recognize and bring attention to design excellence – rock agency was delighted to be recognized in the sydney 2021 drivenxdesign awards in two categories: digital food & drink for cacao; and digital education for rmit next. Cacao awarded gold cacao produces handmade chocolates, Photo Retouching Service macarons, and pastries with the best ingredients using traditional french techniques, combined with contemporary flair. Their products embody the idea of ‘special’ and they engaged rock agency to create an ecommerce website that could do the same – that would give customers a highly personalized, streamlined, and user-friendly Photo Retouching Service shopping experience. Operational simplicity was also imperative for cacao to manage ongoing updates to the site without compromising integrity.
The cacao website and shopping experience Photo Retouching Service were designed as a sensory journey that brings the customer as close to the quality of cacao’s products as possible. Luxury is reflected not only through the site’s beautiful imagery, design, and tone of voice, but in its Photo Retouching Service user-friendly elements that make it pleasurable to browse, and simple to navigate and purchase. Simple-to-navigate-rock-agency-cacao user-friendly functionality the customer was kept front of mind in every decision that was made about the cacao site; it was important to strike the right balance between stunning design and user experience. The cacao ecommerce site takes customization to the next level.
Through the chocolate and macaron selectors, Photo Retouching Service rock agency has allowed customers to tailor their chocolate or macaron boxes by individual handmade pieces, and see exactly how their box will be presented. It’s a level of functionality often limited by other online environments. On the business side, the selector functionality is built as a ‘product-within-a-product’ that’s connected to cacao’s inventory system – it’s made a significant difference to cacao as a business, saving them from manual data input, Photo Retouching Serviceincre asing time-efficiency and revenue. While cacao’s development was highly technical and bespoke, the information architecture never conveys complexity – it’s simple and clear. The goal here was to demystify the online shopping experience; to give customers not only total control but a full visual representation of their purchase including how it’s packaged and presented.
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