Established in 1938 and now in the hands of the third generation of the family, it’s a well-known and well-loved brand in bolton. Absolute agency’s task from a pr perspective was to tell the carrs pasties story to relevant press titles beyond its bolton borders, as it eyed national expansion via growth in Portfolio trade partners and nationwide delivery of its frozen products. The strategy there was a great story to tell – a family business with a strong heritage, quality products, and owners with personality and passion for its products, Portfolio people and community, as well as bucket loads of ambition. It was these elements that absolute agency focused on for their media outreach strategy, supported by timely creative video content generation.
Targeting wider north west publications – carrs pasties Portfolio immediate target area for growing its trade partners – as well as grocery trade press and national press, they embarked on a program of intensive media relations to raise the profile of carrs pasties. Raise-the-profile-of-carrs-pasties-absolute-agency the result in just six months, absolute agency achieved 33 pieces of press coverage, with a circulation of 790,000, coverage was viewed 834,000 times and resulted in 1.25k social shares. Print press coverage had a media value of Portfolio This was also supported with digital spend across social channels and resulted in an uplift
Impressive results for a local bakery. Absolute-agency-print-press-coverage impressive-results-absolute-agency the highlights a full-page interview with the carr brothers in the Portfolio metro newspaper – featuring four brand mentions as well as key messages throughout including its stores, trade partners and launch of the nationwide delivery service. And a huge picture of its famous pasties in all their glory! Established a Portfolio relationship with trade title british baker (part of the grocer) achieving five pieces of coverage, which included an interview with the carrs brothers for the titles ‘born & bread’ feature, resulting in another full page of press coverage. Regional Portfolio and trade coverage for carrs pasties halloween activity – a spoof on horror classic, poltergeist devised and delivered by absolute’s creative team.
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