Making videos costs money. Making beautiful videos even more. Because of the equipment but also and above all because of the creative part that must be ingenious to emerge from the magnum sea of the web, a bit viral and a bit informative. However, if your business involves eCommerce, investing in video is a great idea. A punctual post by HubSpot, in fact, provides some interesting statistics that explain how the reactions of potential customers are different whether or not there is a video in that eCommerce. In the meantime, between one investment and another, it is worth "spending" the necessary minutes to read this post to the end so you will know more. Here's what they say about the importance of video in eCommerce.Do you move me in eCommerce? Then put money aside to produce a series of videos related to your product. Why? The reason is revealed by HubSpot who, in one of his posts, provides statistics capable of making people understand the importance of videos on eCommerce. Let's see them together:14% of search engine results displayed are videos.
This data alone explains the importance of videos in eCommerce. This is an important slice of users that it would be improper to lose, then leaving it to the competition. Not surprisingly, Google has Job Function Email List recently declared that video campaigns will soon be grouped like any other ad through AdWords.73% of visitors who watch a video will buyIt is a statistic that nails the reasons for the importance of videos in eCommerce to the wall. Probably due to the more detailed explanation of the product but also to unconsciously "reward" a company that demonstrates that it takes risks to sell, the consumer acts more when he is faced with a video.46% of users run away when there is no videoIt's a bit the nemesis of the previous statistic and it explains equally well the importance of videos in eCommerce. Don't you put any money in it? Can't you explain me? I'm leaving. Here is the simplification of the cognitive process that generates these numbers.
Simple but shareable.57% of those who watch the video are more aware of the product.What does this mean? That when he arrives home, it will be difficult to surprise himself or end up victims of misunderstandings. As a result, complaints and negative product feeds decrease significantly if you consider the importance of video in eCommerce and your web reputation benefits from it.58% of Buyers Trust eCommerce Video Companies More TrustworthyThis last statistic on the importance of video in eCommerce builds on the previous ones. The user knows that videos cost money and that, therefore, you are willing to invest first in your business. Not only. He also knows that the product that arrives at home won't hold any nasty surprises because you have explained it to him perfectly. In short, everything suggests that you have an excellent reputation and, therefore, that you are reliable.
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