Every day it is more important for a business to have a website where users can find out about the company's products, services or information, but what elements should a website include ? Surely when you think about making a website you are assailed by many doubts, it is normal for this to happen since the website is a fundamental part of your strategy as a brand. It's your home on the internet! Well, in this article we are going to give some keys or elements that a website must include so that the user experience is a success and the proposed objectives are achieved. Elements to include in a website A website must include different elements or aspects depending on the objective or needs of the company. Let's see them: Usability: With usability we refer to the use that can be given to the web. We must bear in mind that a website must be able to be used in a comfortable way for the user,
it must be intuitive. Keep in mind that not everyone knows your sector and even if you want to make a website with a great design, if your potential clients do not understand it or it is not comfortable, they will lose interest. 8 seconds According to several studies you have 8 seconds to capture the attention of a user on the internet. Don't lose them and create an easy and intuitive website! Responsive: Another essential web element is to have a “responsive” website. What is this? Nothing more and nothing less than a website adaptable to all devices . Every day it is more common for a person to visit a website or make an online purchase on their mobile device, for this reason a website must be adapted to any type of screen. Quality and usability should not be lost depending on the device on which we view the web. Quality certificate: As we saw in previous phone database articles on what is the quality certificate or SSL , it is essential to have one on the web. This certificate will not only give security to a user who visits the web, but it will also be essential for SEO . Web without too much weight and optimized text: A website must have an aesthetic that "catches", we agree, but without forgetting the text and trying not to abuse the photos.
This point is closely linked to SEO since Google search engines are going to give a website X time to crawl it, if we have a very heavy website due to the volume of photos that there is or there is no text that they can read, Google will go through your website without giving it too much value. It is important that a website contains text that is optimized for SEO and that Google does not qualify it as Thin Content . In addition, it must be a fast loading website not only for Google but for users. Too much waiting time will cause a user to leave your site and go to the competition with a faster web load. Clear objective: When designing a website, a fundamental element is to be clear about the objective to be achieved with it. In most cases it will be getting sales or contact requests. Con este objetivo claro se debe diseñar una web que responda a esta necesidad y sea fácil de conseguir. Los clientes quieren las cosas fáciles sin realizar demasiados clicks. ¡Pon un formulario de contacto rápido y fácil! O por el contrario, resalta aquellos productos que te interesen vender en tu tienda online. Realizar una web no es demasiado dificil, pero realizar una web que sea coherente y que te ayude a alcanzar tus objetivos es algo más complejo. Por este motivo, te aconsejamos que cuentes con la ayuda de profesionales del marketing digital para el desarrollo de tu sitio web. Además, si cuentan con una visión global de la estrategia de marketing mucho mejor, ya que conseguirás una web pensada para posicionar en buscadores. Do you want a website? Check our prices without commitment.
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