Among other things the Customer had a marketing research of the target audience, a brand book, an SEO audit and a landing page usability audit. Ad Status Contextual advertising for and Google Adwords was conducted by one of the leaders in the CMSMagazine rating. Campaigns Venezuela Phone Number List had a huge number of errors that led to the drain of a decent part of the budget. Screenshots and examples follow. T was set up for teasers with the targeting “All men across the Russian Federation 25-35 years old” (only Gender and Age were selected from the whole variety of settings). Advertising budget - about 500,000 rubles per month (all advertising systems). Landing conversion - 2.94%. CPA (submitted form) - 60% higher than the comfortable value.
Task Decrease CPA to a comfortable value, or better - further. Get 100 leads a day from a landing page. At the same time, fit into the CPO (which at the time the Customer came to us was 2 times higher than required). The solution of the problem Work form It was decided to use the hourly form of payment. It was decided to do sales reporting by the joint efforts of the manager from the agency and the efforts of the head of the retail direction of the Customer every week on Monday, calculating the conversion, CPA and CPO for the past week. Conduct weekly on Wednesdays face-to-face planning together with the Customer based on the results of the previous week and determine the vector of further development based on the results and analytics. The promotion strategy was created by us even before the start of work and determined the exact plan for 3 months in advance.