The article is useful for business owners and managers, as well as for marketers and advertising specialists. Your attention is presented to the analysis of the advertising market: a comparison of the cost, timing and quality of a variety of performers, as well as an analysis of the eternal question: how to properly spend the advertising budget. Yes, we advise how to save money when developing advertising. No, we are not crazy. Yes, we really want your business to grow. Today, it is no longer enough just to sell even a necessary and useful product for a business to flourish. The buyer craves not only bread, but also circuses Every successful brand is a mini-innovation. He necessarily has rational and emotional values, which push to buy. Whichever direction you take, there is increased competition everywhere.
On top of that customers themselves have become more selective. All this creates a problem: sales do not increase. This is due to the fact that the product or service does not have enough pronounced values: rational value. Here are three laptops in front of you. All have approximately Portugal Phone Number List the same configuration and appearance, each of them is praised by the seller, they say it is reliable and powerful. And which one to buy? There are no obvious differences! In order for the consumer to give preference to you without hesitation, it is necessary to make it clear why he should do this. In advertising, advantages and unique properties are important. You will not be able to compete qualitatively if you do not stand out in any way, whether it is the convenience of packaging, or the environmental friendliness of the product, or the quick return of defects, or the 8-800 hotline with excellent after-sales service.
Any proposal will become such a locomotive property. It should be unique, pronounced and useful for the target audience. Develop your own, help customers make a choice in your direction! Sentimental value. The buyer today loves novelty, and chooses chaotically. Impulsive buying rules the world! Now not only the product is important, but also the impression from it. In some areas, buyers choose exclusively by the “wrapper”. For example, the fashion industry. They do not buy wardrobe items, but images that are shown on beautiful billboards with spectacular models in these outfits. In other areas related to IT technologies and construction, the situation is somewhat different. However, over time, the image is also assigned to the company, which matters in the sale.
Branding effectiveness for business
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