Since the target audience of the site is extensive, and there are a lot of products, and they are very different, it was initially decided to advertise the store by product category. That is, as a landing page, use the category page, and not a specific product. Selected products that: have a high margin; popular and selling well at the moment; appropriate for the current season. In the autumn season of 2014, the bet Tunisia Phone Number List was made on the product groups “Moonshine stills”, “Fertilizers and plant protection”, “Orchids and everything for them”. Our mistake is that we did not study the real demand and readiness of the audience for online shopping in these categories. The structure of advertising campaigns First of all, we considered Yandex advertising tools - Direct and Market.
Objectively at that time the site was not ready to undergo moderation in . In order not to waste time, we decided to use Direct as the main channel for attracting an audience, and connect the Market later. There was little traffic from search engines, and context was the main hope. We have prepared everything for launching advertising: Created and set up search campaigns. A separate campaign was supplemented with general requests such as: “everything for the garden”; “where to buy everything for a summer residence”; “goods for giving online store”. We created a separate ad in YAN for each product item for the selected groups (more details in the article YAN: more than 1000 ads in 2 hours using automatic upload from the site ). A separate landing page was made for “Moonshine stills” , since the client had promotions for the goods of this group.