Budget months First period We use a project approach in our work. All participants (Customer, manager, performers) must understand what we are doing, in what time frame and what result to expect. Therefore, first of all, we compiled a Project Card. Recently, this has become the rule Latvia Phone Number List for our marketing department. QuoteProject card is a document that fixes the work plan, the main agreements and features of the client's business. Unlike the brief, the document is compiled by the manager on the part of the contractor on the recommendations of a specialist strategist and information from the Customer. Next, we took all the necessary information from our client, which helped us better understand the business goals of his company.
We asked the Customer to highlight the product groups that are relevant in April and created the structure of the advertising campaign for ease of coordination. Structure of online store advertising campaigns Partial screenshot of the structure, which we specially create for agreement with the Customer. In the first phase, 56 ad sets were created to cover all of the flagship products. We carefully selected the core, took into account the Customer's suggestions, weeded out dubious keys. A lot of attention was also paid to the development of negative keywords for each phrase. This is important because sometimes you may not even suspect what else they are looking for according to your requests.