We return traffic to a large portal for financiers and accountants

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Background Large and medium-sized sites began to turn to Intervolga more often with a request to find and eliminate current search engine optimization problems. Either the traffic dropped sharply, then the pages fell out of the search, then they got banned, in general - the coconut is not growing, and why it is not always clear. These appeals are different, complex and interesting - everything we love). In the ever-changing Internet marketing market, we have created a new service - a hybrid of SEO audit, primary search engine optimization, technical requirements for programmers and content managers, and correction of current errors on the site. The name of the service is not yet available, as well as the exact cost. After all, the main thing in it is individual work on each site.


If you remember the evolution of SEO services, at first it was something like packages Specialist hours expenses were estimated based on the selected key phrases, a fixed monthly payment was assigned. There are not so many such projects left today. Then a more flexible system appeared Lebanon Phone Number List with payment “after the fact” with a constant and bonus part. These types of projects are still being sold today. The process approach has been replaced by the project approach. And now we are trying to turn more and more customers to its bright side. Essence: we develop a work plan for 1-3 months, evaluate all this in hours and work, closing the work on the principle of technical support. AndWe have the same prices for those who are interested So, let's consider one of these projects.



Input data Client a site about the theory and practice of management accounting. Target audience : financial directors, accountants. Site content : unique thematic materials, announcements of events and news of the financial world, video seminars, glossaries, forum, enrollment in courses, etc. Resource attendance : 40-50 thousand visits per month, of which about 80% are from natural search results. CMS : 1C-Bitrix: Site management. Features of optimizing a large site or portal When working on optimizing any complex and large site, you need to consider: Not all optimization rules for a typical corporate site are suitable for a portal with tens or hundreds of thousands of pages. The optimizer, after drawing up the plan, must show it to the programmer.