Despite the fact that it s already 2016 there are many sites made "on the knee". Many companies change sites every few years just because the old one is not convenient, contains many flaws and does not make a profit. At the same time, they get the same “pig in a poke” with enviable regularity, entrusting the creation of the site to freelancers and small companies. At the same time, most customers cannot identify problems with their site themselves and evaluate the quality of work immediately after it. Without special knowledge (which can be obtained by at least carefully reading help for webmasters ), any optimization work is a dark forest for the customer. Therefore, it is important to have a minimum knowledge of optimization and proper setup of the site and be able to identify its problems. Optimization errors on the site lead to a decrease in conversion and profit.
How to understand that the site does not meet the requirements of search engines, and, most importantly, visitors? An audit needs to be done. There are two options: order a site audit from a competent contractor (expensive, high quality, not always necessary); to conduct it yourself, using the Luxembourg Phone Number List available tools (cheap, cheerful and, as a rule, enough). In the first option, you need a report on the state of the site, which includes a search, technical and usability audit. It should be resorted to in the case when it is impossible to establish the cause on your own and a fresh look at the problem is required. The second option will help identify the most common errors and turn to specialists to solve them .
Who is this article for for people who have "suddenly" decreased the number of sales on the site; for those who want to control the contractor for search promotion ; for those who would like to understand more and understand the intricacies of optimization. Go! Tool: Yandex Webmaster Beta At the request of “site audit”, there are several dozens of self-analysis services on the network that will tell a lot of interesting things about your site. But for most owners, this information will be useless and incomprehensible: pr, TCI, trust, backlinks, % of pages not under the filter ... All this data will lead to only one thing - you will search for the decoding of each item in a search engine. To identify the most common problems with the site, you can use the Yandex Webmaster Beta service.
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