How artificial intelligence helps in your Email Marketing strategy

You can discuss here about your own topic.
Post Reply
luckyakter
Posts: 1
Joined: Thu Aug 11, 2022 5:42 am

How artificial intelligence helps in your Email Marketing strategy

Post by luckyakter »

The development of technology and the implementation of artificial intelligence have taken the world by storm and email marketing, being one of the channels with the highest conversion rates, could not be left behind. In simple words, artificial intelligence is applied in a machine that learns to solve a human task, in this way, intelligent functionalities can be applied to processes that are very repetitive and expensive if done by a person. Its incorporation into email marketing has brought great benefits to companies because it allows speeding up gigantic volumes of data and in this way knowing the audience better. With artificial intelligence we will be able to understand how our contacts behave and navigate in the email marketing campaigns we send. In this article we will help you discover all the benefits it can bring to your company.


What are the benefits of AI for your email marketing strategy Artificial intelligence in your Email marketing strategy better segmentation One of the fundamental steps to succeed with email marketing campaigns is to send personalized content and this is achieved thanks to data segmentation. The more data you have to help you classify and differentiate your lists, the greater the acceptance of Estonia Phone Number List your messages. Customers or subscribers want to receive information that is of interest to them, so segment well, artificial intelligence makes this process brief and intuitive. Information about the stages of our sales funnel Focusing again on data analysis, this time artificial intelligence helps us identify at which stage of our sales funnel our contacts are and from this we can create specific strategies.

Image

For example, we can invite the user to resume a purchase or send an email with products or news that may interest them. We can also identify the contacts to whom we can apply loyalty or recruitment strategies. Advanced automation scenarios Automatic campaigns or marketing automation has become a key tool for marketers. You know why? This is because advanced email marketing applications integrate functionalities where we can automate recurring actions, but of vital importance to retain and attract new customers. It is about creating a flow of automatic emails that respond to a specific action or behavior carried out by the contact. For example, sending a welcome and confirmation email to new subscribers, sending a birthday message with a discount voucher to our list, etc. Re targeting Artificial intelligence identifies those users who have not generated one of our objectives for a long time, be it a purchase, visit our blog, download a material, etc.
Post Reply