During the 80s, 90s and 00s, trade shows and other live events were a stronghold of marketing budgets in the Fruit Plains. In fact, trade shows often made up 50% or more of a company's entire marketing budget. Even today, trade shows and live events remain an essential expense in Wedding Photo Editing certain industries. They offer companies an important opportunity to showcase their latest innovations. In some cases, especially with large capital goods, a trade show, convention, or in-person event may be the only opportunity for a customer Wedding Photo Editing to touch, feel, and interact with a product before making a purchase decision. Of course, in 2020 there will be no trade show. At least not in a traditional sense.
The COVID-19 pandemic has ensured this. Which has many businesses wondering what they can do to fill the marketing void created? At Olive & Company, we have Wedding Photo Editing some thoughts. Going dark can put you in the red A company's first reaction might be to fund the money and save it for next year's marketing budget. It is a fair consideration. It's time to think big, change your methods, create new tools, and potentially Wedding Photo Editing discover a much more effective way to market products. The budget for a trade show or in-person event is an important consideration.
There's the floor space that needs to be leased, then the cost of designing and building the booth, shipping the booth, union workers to build and deconstruct the booth, airfare to Wedding Photo Editing transport the staff, plus hotel rooms, hospitality suites, car rental costs, expense accounts and wow, it adds up fast. Well, don't be tempted to save money and cut marketing budget. Continue to spend your marketing budget Wedding Photo Editing as planned. This includes the trade show or live event allocation. Just find a new way to invest it and ideally find a better way to use it in the future. Why spend? Historically, organizations that reduce their marketing efforts during economic downturns suffer more than those that stay flat or increase their marketing efforts. F
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