Form a hypothesis

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bfdhcvvb12
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Joined: Fri Mar 24, 2023 1:35 pm

Form a hypothesis

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Assess if each group is large enough to provide statistically significant results to ensure the most accurate data. If the groups are too small or not varied enough, the test will be prone to just reflect the results of randomness. Whereas a larger group will increase the accuracy of results by reducing the probability of randomness.

A statistically significant group is determined by a few factors and USA Phone Number List a lot of math. If you’re not a statistician or just don’t like doing math (because who does?), you can easily find the right size by using an A/B test calculator. A good starting size is usually at least 1,000 subscribers, but again, that can be lower or higher depending on the test and the subscriber list.

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4. Create “A” and “B” test assets
To test a specific aspect of your email, create two variations of the same email with just that single element changed to reflect your hypothesis.
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